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Domestic Market Team

by Ario Suyudanto

Adaro has long been a supporter of the Government's promotion of the use of coal for power generation, cement, and other industries.

 

Ario Suyudanto (Domestic Sales Mgr), Abdul Farid (Paiton Marketing Operation), Bahrul Ulum (Deputy Sales Mgr.), Ahmad Syafii (Surabaya Marketing Administration), Johanes Baskoro (Cilacap & Suralaya Marketing Operation), Nurul Huda (Surabaya Marketing Operation), Bambang Tridadi (Market Development Mgr), Syamsul Bahri (Paiton Marketing Operation), Ari Murdoko (Surabaya Marketing Operation)

Adaro first started deliveries to the PLN's 2 x 400 MW Paiton power station in East Java in 1993, the same year that sales were also secured to some industrial customers. In 1997 the first supply to the cement industry commenced as well as to PLN's Suralaya power station. This was followed in 1998 with the first sales to PT Paiton Energy, developers of 2 x 600 MW units at the Paiton complex who remains one of Adaro's largest customers.

In 2000, Adaro overtook PT Bukit Asam to become the largest supplier to the domestic market and has remained so to this day. Supply in 2010 was 10.3 million tonnes equivalent to approximately 20% of the country's total coal consumption. Company records show that since

the commencement of production in 1992 Adaro has supplied approximately 110 million tonnes to the domestic market.

These achievements in supporting the country's economic growth through the supply of a reliable, clean and competitively priced energy source would not have been possible without the efforts and dedication of Adaro's domestic marketing team who have been ably led by Ario Suyudanto for more than 15 years.

The Domestic Market Team is based in Surabaya, East Java, Indonesia's second largest city, as Adaro's major customers are located in this province. The three operators of generating units at the Paiton power station complex now take in excess
of 6 million tonnes of Adaro coal annually while a number of cement and industrial customers are also based in the this area. However the team also services other customers including power stations in West Java at Suralaya, Cilacap and Cirebon as well as major cement companies, pulp and paper companies and other industries.

At all major customer locations, support offices have been established to handle delivery operations as well as customer support on issues ranging from quality control through to handling and combustion advice. Adaro's consulting combustion engineer makes regular visits to plant sites providing expert advice when required in support of the domestic marketing team.

The team also handles liason with the Ministry of Energy and Mineral Resources and a dedicated manager regularly meets with Ministry officials to discuss Government policy with particular emphasis on matters relating to domestic allocations, supply and pricing.

In coming years, as the Indonesia's coal fired power generating capacity increases to meet power demand, Adaro intends to remain at the forefront as a premier supplier and the Domestic Market Team will be expanded accordingly to ensure that the high standards it has set in customer support will be maintained.